Portfolio        

My portfolio is a reflection of my skills and my passion for creating meaningful and engaging visual experiences.
I invite you to take a look and discover how I can transform your brand or store. Let's work together to create something extraordinary!

Concept & Styling

As a content creator, I understand better than anyone how important it is to create visually appealing content that reinforces my message and the target consumer. My love for photography plays an important role in this. I have worked with several photographers and managed to capture beautiful images at various locations.

Shot by
Elske Nissen

Shot by
Michelle Piergoelam

Shot by
Elske Nissen

Shot by
Michelle Piergoelam

Concept and styling

Concept development is one of my favorite aspects of my work. I enjoy coming up with ideas from scratch and turning them into unique and memorable experiences.


Retail Branding & Visual Merchandising


As the person responsible for Retail Branding, I took great care in selecting all the furniture, aiming to create an authentic Fest look. Each choice focused on maintaining the Fest signature handwriting, ensuring that the furniture perfectly matched the brand's identity and the store design. I also worked on decorating the three floors and accessory cabinets.

Shot by
Sascha Esmail

FEST
Brussels

Year
November 2022

VM manual &
Flower catalogue


The training I set up focuses on imparting the knowledge and skills needed to convey FEST’s brand identity in a consistent and attractive way. During this training, I teach the employees of the various stores how to style the store to maintain the look and feel of the brand. The Flower Catalog is an essential part of this training because it gives employees a clear overview of what flowers to buy and how to style them. It gives them the knowledge and tools to decorate the store creatively and attractively while maintaining FEST’s brand identity.

Marie Marie x Midi

It’s great to bring two colorful brands together in one store.
I make sure that both brands are shown off to their best advantage and that the store has an attractive look for customers.

Shot by
Roxanne Wilm

Retail Branding & Visual Merchandising

Shot by
Kasia Gatkowska

AW22 Fest Rotterdam

During the process, I’ll monitor FEST’s handwriting and ensure that the brand has a recognizable and consistent look and feel. This creates a strong brand identity and strengthens the bond with customers who feel at home in the store as a result.

I ensure that the campaign is seamlessly aligned with the FEST signature and that all expressions are in line with the brand identity.

Shot by
Kasia Gatkowska